Stimulate Sales

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SEND ALMOST-FREE COMPANY ADS WITH YOUR EMAILS

KISS Marketing Strategies: Knowledge & Imagination Stimulate Sales

A great KISS marketing strategy is ‘email enhancements’.  According to an article in the May 2009 Inc Magazine, the average employee sends 38 emails a day.  As the employer and business owner, this may sound distressing since it means the employees are sending emails instead of the work they are being paid to do.  But, what if you could turn these ‘messing around on the job’ activities into a marketing opportunity.  Because face it, if an employee’s job requires them to use the computer and they have access to the internet, the chances are great they will sneak in a few – or 38 – emails throughout the day!

So, why not turn this wasted time into marketing opportunities?

WrapMail is one of several services that insert a company’s advertising into emails.  These ads end up going to vendors, potential customers, existing clients, colleagues, and friends.  As a result, you and your employees become de facto members of the sales team.  Companies create banner ads, add them to a template and specify which web page should appear when someone clicks on an ad.  With WrapMail, employees don’t need to install anything; the ads are automatically added after the person hits ‘send’.

Recently, other services and products have been introduced, including mailPrimer, Exclaimer Signature Manager, and BrandMail.

I think this is a great KISS marketing tool to use – especially if you have employees.  According to a survey conducted by Forrester Research, 77% of people say they are more likely to trust information sent to them in emails from people they know.  This means recipients are more likely to pay attention to your ads that they receive from their friends or colleagues.  And even if they don’t want to receive the ads, recipients can opt-out.

With WrapMail, the cost is attractive, and fits into the low-cost KISS marketing strategy.  For companies with 200 or fewer employees, the cost is only $5.00/user/month.  So, bottom line, ‘email enhancements’ are definitely an easy, low cost way to get your ads in front of current and potential clients.  See if this works for you.  Check out their sites:  WrapMail.com.